Terms of Service

Grove is a friendship service for women. It is not a dating service, and it has no public feed. We make thoughtful, one-at-a-time introductions between members, and provide a private space for those introductions to grow into friendships.

Grove is operated by Adaco Health Alliance, based in Maryland, United States. At launch, membership is for women aged 18 or older in the United States. You must meet these eligibility requirements and give truthful account information. Grove does not currently verify members' ages or identities.

Grove has no free membership. Grove costs $1.99 per month and Grove Plus costs $14.99 per month, in US dollars. Prices are shown before you pay. Memberships renew automatically each month until you cancel; your account page shows your renewal date.

Founding Grove Plus provides Grove Plus benefits for $1.99 per month, with a limit of 150 paid founding enrollments. Starting checkout does not reserve a founding place. The founding price is protected while your founding subscription remains continuously active, including the payment-retry grace period. An effective downgrade or cancellation, or a lapse beyond that grace period, ends the protection. You can undo a scheduled downgrade or cancellation before it takes effect. If you return and a founding place is available, you may enroll again; your previous place is not reserved.

Payments are handled by Stripe. You can manage your payment method and view invoices from your account page. If a renewal payment fails, Stripe automatically retries it for up to 15 days, stopping as soon as a payment succeeds. Paid access continues while the subscription is past due during that retry window; it ends 15 days after the renewal date if payment still has not been received.

You can cancel from your account page at any time. Cancellation takes effect at the end of your current paid billing period, with no further renewal charge or cancellation penalty. Cancelling Grove Plus entirely does not automatically enroll you in Grove or create a $1.99 charge.

If you choose to downgrade from Grove Plus to Grove instead, Plus benefits continue through your paid-through date, then Grove renews at $1.99 per month. Moving from Grove to Grove Plus or available Founding Grove Plus takes effect immediately, with a prorated price adjustment charged at the time of the change. Moving from Grove Plus to available Founding Grove Plus applies the founding price at your next renewal.

You can choose to keep your membership before a scheduled cancellation or downgrade takes effect. After a scheduled change takes effect, Grove shows a dismissible notice the next time you open the app; Grove does not currently send membership-change confirmation emails.

After your paid membership ends, your profile is hidden and you cannot receive new introductions. Your existing friendships and conversations remain accessible unless you delete your account or a safety restriction applies. This retained access is not a free membership plan.

Cancelling or permanently deleting your account does not provide a refund for unused days in the current billing period, except where a refund is required by applicable law.

Grove includes up to one curated introduction in a rolling six-month period, when a suitable match is available. Grove Plus offers ongoing introduction cycles, with up to two mutually accepted connections per cycle. Neither plan guarantees a match, an introduction on a particular date, or a friendship outcome.

You may have only one pending invitation at a time, and no more than three introductions are sent in any rolling 14-day period. Invitations expire after 14 days. A connection and its conversation begin only after both members accept.

After the second connection in a Grove Plus cycle becomes active, Grove pauses new introductions for a 21-day settling-in period. The app offers the choice to begin another cycle after that pause; introductions do not resume automatically.

You may decline an introduction or end a connection without giving a reason. Ending a connection does not reset your introduction allowance or cycle, or guarantee an immediate replacement; ended conversations remain readable. There is a separate 30-day cooldown before the same pair may be introduced again, and blocked pairs are excluded from future introductions.

Grove is built on kindness and good faith. You agree not to harass, threaten, impersonate, or spam other members, and not to use Grove for dating, solicitation, or promotion.

Within a conversation, you can report the other member or a specific message, or block that member. A block ends the connection and prevents future introductions between you. Grove does not send a block notification, although the other member may notice the connection has ended.

Reports are recorded for safety review. A report saying a member felt unsafe, or reports from two independent members about the same person, are flagged for human review. Reporting the same person twice does not count as two independent reports. Blocks and declined introductions are not treated as evidence of misconduct. Review does not automatically mean suspension or removal.

Our team may pause activity or remove access for safety concerns or violations of these terms. Paused or removed members cannot receive introductions or send messages. A safety pause does not itself cancel billing. Team removal cancels subscription billing immediately, ends active connections, closes pending invitations, and blocks sign-in. Removal can be reversed and is different from permanent account deletion; restoration does not restart billing.

You own the content you provide. You give Grove permission to store and process it to provide introductions, conversations, account management, and safety review, including through the service providers that support Grove. We do not use your content for advertising.

Your questionnaire informs matching. Full questionnaires and numerical match scores are not shown to other members, but an introduction can include shared values and interests from your answers. Your saved display name and general area can be shown to a prospective friend; your display name may be a full name if that is what you have supplied or saved through sign-in.

Messages are available to the participants in the conversation. Reported messages can be reviewed by the Grove team for safety. Please also read the Privacy Policy for information about data handling.

You can hide your profile from your account page. This stops new introductions while preserving existing friendships and messages. Hiding your profile does not pause or cancel your subscription charges; cancellation is a separate choice.

Permanent deletion requires typing DELETE to confirm. Grove stops your subscription billing before removing your sign-in account, profile, and questionnaire answers. You cannot sign in again with that deleted account, and deletion does not refund unused days.

Deleting your account does not erase all records or remove messages from the other participant's conversation. Remaining messages, conversations, introductions and their context, matching records, billing records, and safety and account-history records are retained indefinitely, unless applicable law requires deletion or a shorter retention period. Your removed sign-in account, profile, and questionnaire answers are excluded. Privacy requests can be sent to info@adacohealth.com.

We work hard to keep Grove available, safe, and thoughtful, but we provide it as is, without warranties. To the extent the law allows, Grove is not liable for indirect damages, and our total liability is limited to the amount you've paid us in the last twelve months.

Nothing in these terms limits rights or remedies that cannot lawfully be excluded. If any part of these terms is found unenforceable, the rest still stands.

These terms are governed by Maryland law and applicable United States federal law, without overriding consumer protections that apply by law. For support, privacy questions, or a request to review a removal decision, contact our monitored address at info@adacohealth.com.

The current terms are published on this page with their last-updated date. Grove sends notices of material policy changes by email before they take effect, sent by the Grove team from our monitored address. Grove does not currently provide a new acceptance prompt for changes. Any notice or consent required by applicable law still applies.